Icsa 2017
Sep 7th to 10th, 2017
Graz, Austria


ICSA 2017 4th International Conferenceon Spatial Audio | September 7th to 10th, 2017, Graz, Austria #vdticsa

Aesthetics of modern pop culture in music&sounddesign on 3D audio spatialization systems - a commercial approach

We all know, technology can help to get music-creations on the next level, like 3D-audio as an example. But mostly settled in very exclusive surroundings like sound installations, special screenings and art, we tried to find out how it could sound like in the context of pop culture, advertising and actual internet trends. We present a variety of modern urban music styles with bits and pieces of advertising and todays internet phenomenons, tied together to an emotional collage. Natively produced in an ambisonics studio, the piece works from a show event in 3d-audio to a youtube music video in binaural sounds. We want to give some insights in our production tools & techniques and share our thoughts.